HomeBlogThe future of hotels is AI

The future of hotels is AI

May 17, 2023
With the advancement of computer technology, artificial intelligence has become more reliable and prominent in the hospitality industry. In this article, we provide simple reasons why hotels are turning to AI to improve customer satisfaction.


In 2020, the global hotel industry was in serious trouble when the COVID-19 pandemic hit. Travel came to a screeching halt and revenues plummeted drastically, with some hotels closing down permanently. 3 years on, it is a different story – travel is reaching the pre-covid levels, and hotels are back in business, planning for future growth and expansion.

Besides these positives, hotels have also started to embrace more seamless guest check-in, which has brought greater security for guests and hotels alike.

Hotels adopting AI

At the forefront of this change is the use of artificial intelligence to drive image capture technology and ID card verification that allows hotels to accurately authenticate user identities within seconds.

Hotel guests are also becoming more savvy with the online check-in process but need the assurance the whole process is simple to use and secure.

There are significant benefits of allowing guests to complete their identity verification before they physically check in to the property.

To conclude, Technology will never be able to replace instant customer service and personalized recommendations, but adopting innovative technologies that are simple to use, secure, and fully protected can help them stay ahead of the competition and meet the evolving needs of today's tech-savvy guests.

Find out more about Gtriip's AI-powered truly contactless hotel solutions here: www.gtriip.com/hotel/

Learn more about the full range of contactless solutions that Gtriip provides by reaching out to us via the link below. www.gtriip.com/consult-with-us/

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